Home Is Where The Ship Is

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Saturday, October 6, 2012

ApoCalypso Not Now-Aye Carumba!


I've been to Mexico so many times  and taken  life with a grain of salt and a slice of lemon and a  shot of tequila. You know when Tequila is talking.where you drink triple, see double and act single. It has a very distinctive voice. Sublime is no longer something I choke on after one.

I' I've gone native in a Col Kurtz sort of way, drinking tequila, and sporting a Hecho in Mexico Straw Cowboy hat--but not this trip.  No more killing precious brain cells. The Mayan calender-end of the world- has to wait. It's already tomorrow in Australia.




A Corona in one hand and Tequila glasses, 
shots to the head because  some memories they need assassins.


Liquid Bread-Beer


You can't be a real country unless you have a beer and an airline - it helps if you have some kind of a football team, or some nuclear weapons, but at the very least you need a beer. The Cliff notes on Corona, the gold standard for Latin American lagers. Position in the beer category: Mexican Beer Slogan: Change your Latitude Mantra: Vacation, No Worries, Relax Corona's slogans (it has had so many) convey the feeling of the brand: vacation





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